Are you still trying hard to fit in when truly you were born to stand out? Or are you trying so hard to stand out that in fact, you fail to fit in with the tribe that you are destined to stand out with?
The most common mistake I made when taking my first attempts at marketing trying to fit in was, that I believed the world simply wasn’t ready for my message and sharing my beliefs and standing up for my worldview would be misunderstood, judged and rejected.
The good old ice age survival fear of how to battle the Woolly Mammoth if ostracised by my nomadic tribe in the Tundra ran the show.
The other most common mistake, when trying to stand out too hard is that we believe our message is for everyone. We have a burning ambition to help as many people as possible and want to spread our message far and wide. This leaves us with a really untargeted, watered down and generalised message that won’t connect with any audience.
The solution is simple, in fact, it's a key strategy implemented by all successful entrepreneurs that have made their marketing game effortless.
Want to know how?
Here are 3 simple guidelines to follow and implement when defining a niche, developing a service offer that will resonate with your audience in a purposeful way.
Step 1) Choose an audience you have genuine empathy for and whose problems, challenges and pains you yourself have mastered.
Step 2) Craft a message that is sharp and targeted by positioning your offer as a genuine solution that catalyses the growth, well-being, and purpose of your audience.
Step 3) Share your message consistently and build a trust-based relationship with your audience. So that by the time they are ready to solve their problems, they will think of you as the number one person to go to.
Wishing you the greatest success and joy with reaching out to your tribe in a way that matters.